Apparently I’m on a bit of a roll this week with the posts that can be applicable to one or more of my categories. I don’t know if that means I’m thinking holistic or being lazy…
First, I have a confession: I’m terrified every time I go to a booking with the booth. The most anxious I’ll ever get, in fact. I used to think it was because I worried whether people would like it, but after doing close to a hundred events, I realized that isn’t the reason.
What it is, I now recognize, is that the setup is never the same twice. Even if I’m going to a repeat venue, or even a repeat event, there’s something that I different that I have to do and I just have to roll with the punches.
This can be said about any aspect of business ownership. Never mind stressing about how set up will go, I don’t even want to get into the non-event related mini heart-attacks I’ve had, but it all comes with the territory. If I can say so myself, I’m getting better at dealing with these, and dare say able to have some fun. It’s important to remember that no one is going to die. Maybe business pain is like physical pain; we don’t have the ability to actively recreate it in our minds.
This bleeds into the need for individuals to be flexible. Things come up at work and in every day life. Nothing’s worse than when you realize the person you’re needing to solve a problem is a “freaker outer” or even worse, the person who lashes out when they get stressed. Every time this happens I want to remind them that they’re not important enough to be freaking out as much as they are, but usually resist the urge.
And now the bit of a reach, but I think it’s applicable: marketing. Especially with the reduction of advertising lead time and venues like social media, being able to adapt is moving from a smart tactic to crucial.
The example I like about this is how Oreo handled the Super Bowl blackout. While a number of companies reacted on social media, I think Oreo took advantage in the best way.
The short version of the story is that when the the blackout occurred Oreo sent out a tweet saying, “Power out? No problem.” The following picture was sent as well:
The reason I love this ad is that it is not trying taking a jab at the competition, not is it making a cheap joke at the expense of the Super Bowl. It is making a simple statement, which is obviously true, based on real time events and it wasn’t a hard sell. If someone had Oreos in the house, I would have to think it made people think about going to grab some.
By Oreo, a small business or an individual showing that they are adaptable inspires confidence and respect. It is the thought that if they are able to handle this, then of course they can handle something else. That’s why I’m going to keep trying to be as much as possible in as many aspects of my life.