Hearing “no” is one of the worst experiences a human can have. No matter what it’s about or how many times you’ve heard it, there is something about being told that word that will always suck. Personally, and I don’t think I’m alone, I have a real problem not taking it personally.
While a “no” will sting for a while when you first hear it, the real problem is the lasting effect that a string of negative responses can have on your self-confidence. If it has been too long since you heard a “yes”, you can really start doubting your product. Even worse, is that when you do take it personally and have some huge doubts about yourself.
It is important to get past that, though. There are a million and one cliché quotes about how every no is just another brick on the road to a yes, and what ever else. While they induce eye-rolls and likely just made up by sales managers to try and motivate their employees, there is some truth to them. I try to take a more rational approach, though.
What I have to keep reminding myself is that to expect 100% interest and appreciation for everything you do and offer is insane. Like actual insanity. There will always be someone who uses Bing to search the internet and the Coke vs. Pepsi battle will never end. In the end, everyone is different.
There is some silver lining to be found in every “no” of course. I try to focus on the fact that it is increasing brand awareness, as well as learning who not to waste effort marketing to. Not only that, but you can key into what aspects they liked and what were the sticking points and make a better product or presentation the next time you go out there selling. The important part often is not getting a “yes”, but rather taking the “no”, learning something and living to fight another day.
The last thing is nothing bothers you forever. While it may seem like a big deal, you move on and forget. More importantly the person who rejected you will forget much quicker and likely won’t think any less of you as a person. Putting yourself out there isn’t for everyone, but getting that “yes” definitely makes it all worth it. You may just have to work to get there.