… so long as it’s being done right.
I don’t know the reason, but it seems like I talk about multi-level marketing once a week. When I say “talk about” I mean on a higher, structural level. This is not including the countless Facebook posts and tweets promoting the many product lines that employ the strategy.
From what I gather from my conversations, not many people like multi-level marketing. They don’t like being pitched by friends and don’t think that the products are too good. In fact, there seems to be a wide level of scepticism of everything that is distributed this way. I don’t think that this distrust is completely founded.
From what I can understand, there are many quality products that are sold through these channels. I have friends and family who have bought them and I have yet to hear a specific, product-related complaint. I actually know many who have turned into repeat customers, so there has to be a product quality at least similar to what is available through more traditional channels.
It’s my opinion that when people are sceptical about product quality, the real reason they are being hesitant is that the distribution of the product is coming from someone they know. Not only that, but it is likely that they have at least been aware of (if not pitched) how to join the company as a sales rep. It may be their own narrow definition of how companies should be run that is holding them back. To me, 90% of what is done in a multi-level marketing system is happening in most other companies out there, you just don’t know as much about these companies because they are less front-and-centre.
When you boil it down, what I think the real problem people have with it is that it is selling based on personal relationships, which is an issue you have with a person, not the company. If you know someone who has signed on to be a rep and that’s all they can talk about, I will agree that it gets tiring. Conversely, you probably have friends doing something like this that you would never guess was involved. It is all about the choices of the individual.
People working at “reputable” companies can behave the same way. I really comes down to the discretion of the person doing the selling. I encourage any of my friends who want to try their hand at this particular form of business, but just remember: no means no.