I guess July is over, which means time for a little blog-reflection.
This is something I’ve noticed not just with this site, but with others that I manage as well: I’m a little obsessed with tracking. I have Google Analytics hooked up and therefore can see information about daily visits and the overall interaction of the website, which can be very interesting, but at the same time likely isn’t overly productive.
It is both fortunate and unfortunate that there is so much information available to us (me) when it comes to online presence. In addition to Analytics for websites, LinkedIn tracks the people who have viewed your profile and Klout can apparently give you some sort of ranking of how influential you are on social media, although I’m not really sure how that one works.
Do we really need to know all of these things, though? Does it really matter one of the posts on here has x visitors, while another has y? It is clear that low readership hasn’t stopped me to this point, so what is the likelihood it will in the future?
While there are times where tracking interaction on your website, in particular when you are spending money advertising, for the most part it could just end up being a lot of information to sort through. Without a clear purpose in mind, then it is likely better to leave the numbers alone.
Here is a good example based on this website. The number one factor in people reading a post seems to be based on the time of day I post a link. Sure, a bit of it is the topic and something may be said in the one-line description, but time of day seems to rein supreme.
What does knowing this information do for me? Basically, not too much. I can try to get the posts out at an optimal time of day, but my schedule doesn’t always allow that. I have the information, but it’s pretty useless.
In the meantime I’ll continue writing and tracking, but will remember that although the numbers are interesting, they aren’t always useful. If anyone else manages a website, I would love to talk about what you find the be the relevant numbers.