In this case the “c” stands for crabby. You can let your imagination go on the word that I actually though of after the encounter I’m about to describe.
Normally I think I’m ok when it comes to useless customer service representatives. They usually have no power to make a real difference and are usually discouraged from using their brain, instead following narrow scripts that don’t really address the issue you have. Note: For an excellent book about the opposite of this method and how all customer service should be read Delivering Happiness by Tony Hsieh, CEO of Zappos.com.
For the reasons stated above I keep my cool and tend to let CSRs off the hook, but an encounter today (June 11) set me off and I’m now compelled to dissect it to come to some sort of peace. I’ll recount my story, marking the sections that pushed my buttons and explain why below. First some background:
I have two Visa cards. My primary and a secondary with the lowest limit possible. I use the secondary for parking meters, online purchases, etc. Basically any transaction that is higher risk, so if the card is compromised, I only have to worry about a $500 limit, not the one that’s higher than that and has all my bill payments coming off of it. The secondary card has been a bit spotty lately, but I use it so little that it didn’t bother me too much and I didn’t think much of it.
Today, however, I tried to make a purchase over the phone, which didn’t go through. I thought to myself, “enough is enough,” and tried calling CIBC Visa. The following recounts the call.
Started pleasent enough, getting my verification, asking what was wrong. As I started to explain I was interrupted (1) and asked if it was an issue with entering my PIN incorrectly. I said no and tried to explain, but was interrupted again with the same question (2). I said no again at which point I was told that I needed a new card, one was on the way and asked if I needed anything else (3).
At that point I was finally able to spit out that this happened with a telephone transaction. Taken aback I was told there were no notes on the card’s file and I was wrong (4). I’ll admit that at this point I was frustrated, I said goodbye quickly and not to worry about it. In my mind it was clear she was going to be no help, so I was just going to hang up.
As I was taking my phone away from my face I heard her yell that she was going to cancel my credit card (5). This obviously got my attention and I stayed on the line. I got yelled at that I’m not allowed to hang up (6) and if I did my card would be cancelled.
I, as calmly as possible, asked her what she was getting so upset about. She repeated that I can’t hang up and asked if I still wanted a replacement card. I declined and informed her that she essentially said that the card not working is my fault and there’s nothing she can do, so that’s why I was hanging up. At that point she said a quick “bye” and hung up on me (7).
So, here’s the way I see it:
- This is the first time I was interrupted, but it wasn’t the last. A good CSR should hear the whole story before trying to help.
- Reasking the same question, especially when you haven’t allowed for me to tell the whole story AND the question implies fault on my end is a huge no-no for me. Never try to make the customer feel stupid. (Side note, this happened to me a month or so ago when I called 311 to report yard waste pick-up being days late on my street. I was asked no fewer than three times each if I put it in the right place [yes] and if my neighbour’s was still out [yes].)
- Jumped to an answer, still without fully understanding.
- Telling me I’m wrong about the issue I’m reporting. Again, don’t try to make the customer feel dumb.
- The customer can hang up at any time. There is no reason to make a threat, just chalk me up as an asshole and let it go.
- Yelling and again ordering me around didn’t help her cause.
- Hanging up on me, especially when I was told that “wasn’t allowed” isn’t the best way to finish a call.
Always trying to take some sort of positive from an experience, I think that I now know how not to treat people. Seriously, though, I think this is a case for better CSR training and allowing your people go go off script (but not in the way she did).
Being as this is a bank we’re talking about here, I’m guessing there isn’t a lot of empowerment of front-line staff. This person was likely doing everything she was allowed to, which is stay on a script and try to get me off the phone ASAP. I have to say this didn’t make me feel good as a client of over eight years, and a former employee for that matter.
Without empowerment there is frustration and that frustration may be directed at your clients, which is not a good thing for your company. Give people the tools to actually help.